When was the last time you used a phonebook, newspaper or other print media to research or locate a company? How about your friends or family? When was the last time they used a phonebook or newspaper? Odds are you really had to think back to come up with an answer to those questions because most of us are turning to the internet for directory listing, market research and reviews. There are over 6 billion searches conducted on search engines daily. Yes. You read that right. 6. BILLION! Research studies continue to demonstrate the growing importance of having an online presence as consumers continue to use the internet more and more to find what they need.