SEO stands for Search Engine Optimization. It’s a set of practices that help your website improve it’s ranking in search results. I mean let’s face it. If your website is clear on page 10 of search results, you’re not getting much, if any, traffic. So SEO can play a role in driving more traffic to your website.

What to Expect

A comprehensive SEO campaign can cost more than a basic website design. This is because SEO often involves ongoing updates, strategy development, competitor research, content creation, on-page optimization, link building, and technical optimization. In addition, factors like how competitive your industry and keywords are will play a significant role in the amount of work involved.

Your SEO agency also needs to love continuing education because SEO strategies change over time. For example, many years ago, strategies like keyword stuffing and link farms might have worked but are now insignificant as Google has updated their algorithms over the years.

SEO is a long-term investment requiring ongoing monitoring and adjustments, while a website design can often times be a one-time expense.

Biggest Misunderstanding

SEO is a long-term marketing strategy where it typically takes a significant amount of time to see noticeable results. It can take anywhere from several months, and up to a year to achieve substantial results. There can also be external factors beyond our control that can impact your rankings such as SEO efforts by other competitors in your line of business. Larger companies investing $5K monthly in SEO will outperform other companies that are investing $1K a month.

Search Engine Algorithm changes is another external factor that can impact your rankings. For example, Google’s search algorithm is updated frequently and while most of those changes are small, Google does typically make about 2 – 4 major core updates to its search algorithms per year. Sometimes, these updates can have a temporary or long term impact on your sites ranking which can either help our efforts to rank your site sooner, or can make it harder and take longer for your website to rank. Sometimes a website may experience a drop in ranking with one major update, but then recover it’s ranking after the next major update.

SEO is not for the light-hearted. It is not a strategy with quick results. Rather patience is key. SEO can feel like an uphill battle, and in a way, it really is. Leo Tolstoy said it best: “The two most powerful warriors are patience and time”. Patience and time will give us the space needed to grow your online presence to outperform competitors in your market or industry.

We would love to help your company website improve it's ranking in search engine results. Contact us for a personalized response to your SEO questions and requirements. Let's start driving more traffic to your website today!!!